Museum of Pop Culture

I worked with AD Holly Dastalfo to create a retail lookbook for Aramark’s merch partnership with the Museum of Pop Culture (a.k.a. MoPop) in Seattle. Drawing inspiration from the museum’s iridescent Frank Gehry–designed façade, we tried to fit right into the pop culture groove with record sleeve packaging, and nods to PNW legends like Kurt Cobain.

Adobe

In our pitch for the food business across Adobe’s nationwide footprint, videographer Rich Chiarantona and I wrote, shot, and edited a short film suggesting what a day in the life of an Adobe creative might entail if fueled by Aramark food.

Tuskegee University

For Tuskegee University—a storied HBCU with a campus in the heart of Alabama—I worked with AD Boriana Neilson to craft a pitch package that was both trailblazing and homegrown. Etched into the Southern pine box, an homage to Tuskegee legend Booker T. Washington. Inside: a pledge to align with Tuskegee’s deeply held values by cultivating culture and fostering student success outside the classroom.