While newer appliances lag behind on durability, the classic KitchenAid mixer continues to last generations. A KitchenAid is more than a countertop staple; it’s a work of art designed for those pursuing the time-honored craft of homemade, handmade, lifelong love.

DIGITAL

In a series of videos, homespun stars guide viewer through projects all around the household, with pops of color drawn from KitchenAid’s diverse palette.

STUNT

Goodbye Williams-Sonoma, hello Home Depot. Because you deserve homemade cookies after redoing your whole kitchen by yourself.